"Digitization of a person is putting the person in order"
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"Digitization of a person is putting the person in order"
19.12.2016

Director of Digital Production talked about how to improve oneself using the "digits".

Digital technologies are changing not only business but also the life of an individual. Smart home systems are devloping, wearable electronics sales volumes grow. And yet the digital identity is still the destiny if not for particularly the geeks, then for the people most advanced and interested in innovation. Among them there often are those who is associated with the technology in the workplace. Blazej Bernard Reiss, CEO of electronics contract manufacturer TPV CIS, being actively engaged in digitization of hos enterprise, began to use digital innovation in private life. He is convinced that in proportion to cost reduction of technological innovations, such "digital style" of life will become widespread.

- Not so long ago you began to implement "digits" in your daily life - is this because you are passionate about technology, or out of necessity?

- Out of necessity. We often begin an intensive search for new solutions when crisis comes, though if we began to seek out and introduce them in advance, there would have been no crisis. A few years ago, in parallel to the deterioration of the economic situation in the country, stress levels and the amount of load on me as a director of an enterprise increased, and it has sharpened the accumulated health problems - obesity, chronic fatigue. How do I find motivation in difficult times, and when it is not clear what will happen tomorrow? How to bring other people to creative solutions and great work? This motivation can be found only within oneself. When I realized that I need to be in several places at the same time, make difficult decisions,  say important things to subordinates, and I get up on Monday already tired, I realized that the situation needs to be changed.

I found an international team of coaches helping people to achieve results in the physical development with the help of digital technology. All the parameters of my training, nutrition, health (heart rate, changes in weight, and so on.) are loaded into the system and monitored by trainers. I also see in real-time my daily tasks and results, sports and nutrition intensity recommendations, and I understand, therefore, what I should and what I should not do at any given moment. I have special equipment – a watch that measures heart rate; a bike with sensors and software, and so on - which collects data for the system. My physical development is, one can say, a symbiosis of sport and IT. I train every day, I began to run a marathon, lost weight so much that I am difficult to recognize at old photos, and our company has a lot of positive news this year. I managed to find the tools and solutions that have improved the quality of life, and thus increase the activity in business and promote those projects that previously I would not have sufficed.

- What technologies do you think, can really change a person's life in the near future?

- Wearable electronics trend has been developing very actively last three years. I am confident that this segment will develop in the future very quickly. Of course, there are still some technological limitations, but they will soon be overcome and wearable electronics will reach a new level - will be a truly mass product.

- Do you think that smart watches, fitness bracelets and other wearable electronics are not toys, but the things that are really necessary for everyone?

- Technologies help people to plan and maintain the framework that they stick to. If there is a goal, then any tool that contributes to its achievement is useful and necessary. I think everyone wants to feel good and be healthy. Perhaps the young men do not often think about it, so the target audience for the wearable is most likely people aged 30+, who are beginning to realize that they must try to live right, besides a healthy lifestyle is now fashionable. But to maintain personal discipline every day with such turmoil and the amount of data that is now raining down on us, is very difficult, and smart gadgets greatly simplify this process.

- But why then such portable devices did not become as much widespread as, for example, smartphones?

- There are two important reasons for this situation. The first one is the technological, and the second one is financial, and these reasons are closely linked. For example, fitness bracelets can already count steps, calories burned, the so-called basic metabolism - a modern device does it quite easily. But even here there are limitations: for example, if a person is sweating, then the device cannot always read the data. Monitoring of the more important and complex parameters - measurement of heart rate or pressure in real-time - this is just a dream. The modules, which could make it, are very expensive, and few will be ready to buy equipment worth more than 100 thousand rubles. Even those gadgets with limited functionality that are now coming on the market are quite expensive - this is a significant barrier to the mass market.

- Did smart home technology become widespread?

- This is a very promising area, which also still failed to become widespread. The reason is different, mostly associated with the maturity of the owner of the house. For example, I designed and built an intelligent heating system that can be controlled remotely in my house myself, because I understood why it is needed and the level of efficiency. I lived in other countries, where it is a common wisdom to save costs and not heat as in Russia. I understand that Russia is the country of power resources, but still it is necessary to more reasonably and flexibility approach their consumption. I think that the Russians would come to this, too.

- You lead the enterprise, where television sets are assembled. Did this kind of electronics become intelligent?

- Recently, there is a widespread belief that television is evil. I myself partly agree with this: at least in the form which TV sets now exist in, they do not much good. Therefore, I am constantly thinking about how to change this situation. I have discussed the possibility of establishing a working group to develop software that would allow the TV to turn into a kind of a health center with our CEO.

- What do you mean by this term?

- Let us assume a TV can collect the data of all members of the family and to give recommendations on the management of right living. I'd like a TV to become the main brain of the house, including the control center for smart homes in general, for it to monitor schedule of life and health of the family. A TV set will cease to be just a toy for children. For example, a woman will be watching TV for a long time, and at a certain moment the TV would say "You don’t watch TV today anymore, because you've got such pressure, such fat content, liability to blood diseases is such and such – you’d better walk a couple of kilometers in a certain tempo on such pulse." It may even enable automatic lock. To do this, of course, it needs a fitness bracelet that will monitor the body and the activity and share data with a TV.

- But this, again, is in the distant future? And the audience - those who are over 30?

- Yes, that is right. Young people are a very different market.  They are very mobile, young people have no commitments and attachments to the place, and a TV, unfortunately or fortunately, is the attribute of the house. So a TV will always be associated with a family: it is necessary to have an apartment to put the TV somewhere. By the way, the development of technology is already affecting the televisions market. We see how during the last 2-3 years the percentage of the antenna inputs use changed: it is reducing very quickly. This means that a TV ceases to be such a device, which shows the air signal - it's a fact. Now it is increasingly a monitor to view Internet content. That's why Smart-TV is now very actively developed, and this requires a digital input or a Wi-Fi-module, but not an antenna slot. At the same time, there is age specificity of the use: people aged up to 30 almost never use antenna tuner, and the more senior age category acts on the contrary. However hard you may try, a grandmother will be watching only the first channel, even if she has Smart TV: she does not know how to enable it. However, in 30 years this will change - when those who are now less than 30 will themselves become grandparents – there will be nothing complicated for them in Smart TV.

- And in what ways other than health can the intelligent TVs develop?

- I have one marketing idea associated with the integration of biometric data. For example, it is possible to assess the quality of movies not for the points that are put by critics or audiences, but through biometric data. Whether heartbeats quicken when watching or blood pressure rises, and so on. I think it will be a real measure of a movie quality and its impact on a viewer. However, there are a lot of questions on the way toward the realization of this idea. For example, the consumer will have to consent to reading the data, or want to do it himself. I think it is a matter of correct marketing.

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